The substantial developments use of the social media platforms such as WhatsApp, Instagram, and Facebook. People communicate on these platforms, and popular brands use them to sell their products. Social networking sites have brought social activities from the physical to the virtual realm. This study's objective is to investigate the effects of social media marketing on consumer behavior, including those to join, continue, and make purchases. Analysis of social identification and satisfaction as mediators is also included in this study. Facebook and Instagram were two social media sites that the participants in this study.

A Perspective Study of Social Media Marketing

Developmental disabilities are a group of disorders resulting from injury to the developing brain (prenatal, perinatal or postnatal).Developmental disabilities are a severe chronic disability that is attributed to a mental or physical impairment or a combination of both conditions. Broad definition of developmental disabilities included; mental retardation, cerebral palsy, communication disorders, learning disability, attention deficit hyperactive disorder and childhood autism. These disabilities can occur in isolation or in combination (multiple handicaps). Together developmental disabilities account for 10-15% of the population of children and associated with considerable burden of disease, physicalco-morbidities, high economic costs, and very poor quality of life (QOL).Modern medicine has very limited success in treatment of developmental disabilities due to multifactorial nature of these diseases. Ayurveda represents an ancient system of traditional medicine prevalent in India about 5000 years old. Medhya Rasayanas are group of medicinal plants described in Ayurveda to improve memory and intelligence. The Medhya rasayanas (herbal nootropic drugs) are beneficial to improve the power of retention, power of grasping, power of discrimination and power of recollection etc. In Charaka samhita mainly four medicinal plants mentioned as "Medhya Rasayanas".They are Mandukaparni (Centella asiatica) swarasa, Yastimadhu (Glycirrhiza glabra) churna, Guduchi (Tinospora cordifolia) swarasa and Shankhapushpi (Convolvulus pluricaulis) kalka. The recent article focuses on establishing a new potential of Medhya Rasayanas (herbal nootropic drugs) for treatment of developmental disabilities in children.

Role of Madhya Rasayanas (Nootropic Drugs) in Developmental Disabilities of Children

Recently, point mutations in the D crystalline gene have been connected to a number of hereditary cataracts in human's .Here; we present a mechanistic explanation for the lens opacity in two genetic cataracts and propose that the opacity results from the mutant proteins spontaneous crystallization. Justas each novel mutation reveals new information about the structural or functional biology of the affected gene, each newly identified gene adds to our understanding of the evolution and cellular biology of the lens. There is still much that needs to be learned through additional genetics research regarding the set of gene that are currently known to be connected to cataract, particularly for age- related cataract. The current challenge is to develop studies to lower the incidence of age - related cataract in the population using the new genetic knowledge. Clearly, researchers are racing to find the genes linked to a higher incidence of cataract. Direct gene therapy, however, may not be feasible in the near future to prevent the beginning of cataract since more study is required to identify the gene product, targets for intervention, and transport to the lens. This paper contains genetic information and how emerging trends play an important role in today's era. It include introduction part, age related factor and diagnosis.

Current Development and Trends of Pharmacotherapy in Gene Cataract

Diabetic neuropathy is a common and debilitating complication of diabetes mellitus that affects sensory, motor and autonomic nerves. It can cause neuropathic pain, foot ulcers, autonomic dysfunction and reduced quality of life. Despite its clinical impact, diabetic neuropathy remains under diagnosed and undertreated. The aim of this paper is to explore the emerging trends in diabetic neuropathy, especially in terms of diagnosis, treatment, technology and lifestyle. We review the current methods and challenges of diagnosing diabetic neuropathy and the novel diagnostic techniques that may improve the early detection and prediction of this condition. We also review the current pharmacological and non-pharmacological options for treating diabetic neuropathy and its associated pain and the emerging trends and innovations in treatment, such as personalized medicine, gene therapy, stem cell therapy and Neuro modulation. Furthermore, we review the current role and limitations of technology in managing diabetic neuropathy and the emerging trends and innovations in technology, such as virtual reality, augmented reality and robotics. Finally, we review the current evidence and recommendations on lifestyle interventions for preventing and treating diabetic neuropathy and the emerging trends and innovations in lifestyle interventions, such as digital health coaching, gamification and mindfulness. We conclude that recent years have brought forth a multitude of emerging biomarkers, tools and treatments for diabetic neuropathy that reflect different pathogenic pathways and have the potential of improving the diagnosis, prevention and management of this common and complex condition. We also highlight the gaps and limitations of the current knowledge and practice on diabetic neuropathy and suggest some directions for future research and innovation on this topic.

Diabetic Neuropathy in the 21st Century: Novel Approaches to Diagnosis, Treatment, Technology and Lifestyle

In 2021 the word Metaverse started coming into common use. But even today for many there is no literal meaning of it. For some it's a product or a place and for other it's a moment they can live. But in practice it’s a development which stands out above all other developments of extended reality. Extended reality (VR, AR, and BCI) technologies are rising as the computing structures for the Met averse. And for the healthcare world 3D bio printing, is one such creation, which we can refer as "The Met averse of Healthcare" although extended reality is also of very importance in healthcare industry. 3-D bio printings the usage of 3-D printing-like strategies to fuse cells, proliferate factors, and/or bio materials to manufacture biomedical parts, frequently with the goal of imitating intrinsic tissue characteristics.Metaverse and 3D bio printing can be used together to create a virtual bodies which can be used in various productive ways.

3D Bio Printing & the Met averse: A Game-Changer In Healthcare

The rapid advancement of technology has significantly transformed the financial landscape, giving rise to the era of digital finance. This research paper aims to explore the world of digital finance, its impact on traditional financial systems, and the opportunities and challenges it presents. Through an in-depth analysis of key concepts, technologies, and trends, this study sheds light on the evolving nature of money and the ways digital finance is reshaping financial transactions, banking services, and financial inclusion. Additionally, the paper examines the regulatory and security considerations associated with digital finance and provides insights into prospects and potential developments in the field.

Money in the Digital Age: Exploring the World of Digital Finance

Biosensors is a sensitive detector and a biological system Also called integrated receptor-transducerdevice. It converts biological response into an electrical signal; by various physical, chemical and biological technologies it detects microbiological signals. Types of biosensors are optical , resonant, thermal, ion selective, electrochemical biosensors etc. It is an high-sensitivity, analytical rapid tool in pharmaceutical and health care applications. Biosensors used for testing purposes in the medical industry, it detect pathogen, tracing or detection of gas, detection of toxic metabolites, in monitoring of glucose, for measurement of cholesterol testing, vitamin, biotin and folic acid, for monitoring different kinds of chemical properties in Biotech and Agricultural industries.

Recent Advancements in Biosensors as an overview

India is one of the most sought-after locations for handicrafts because of the variety of cultures and artisans there. Saharanpur is known for its wooden objects, the North Western state of Rajasthan for Jaipuri quilts, Gujarat for embroidered items, and Narsapur for lace and lace material, Punjab for Phulkari, Jodhpur for wrought iron products, and so on. The handicraft sector is one of the most important employments in rural India. This business employs around 13 million craftspeople, the majority of whom are women and individuals from lower socioeconomic groups. Many craftsmen labour full-time and many work part-time to create these handcrafted goods. Several variables, including low initial investment, export potential, and foreign earnings, are fostering the expansion of this industry. However, the Indian handicrafts sector is very decentralized. India's handicraft market is expanding extremely steadily. Almost every five years, it doubles. India holds a 2% global market share in handmade goods. About 7-10 people drop their employment to go for other chances due to poor market forces and fake products in the area.

IMPACT OF HAND ICRAFTS USAGE ON GROWTH OF E-COMMERCE IN INDIA

Blood glucose levels that are increased due to hyperglycemia, which is a chronic metabolic condition that gradually can seriously harm the heart, blood vessels, eyes, kidneys, and nerves. Those who have diabetes are more likely to have gangrene. This is because the condition's raised blood sugar levels can harm your nerves, especially those in your feet, making it simple to sustain an injury without experiencing it. Dry, wrinkled skin that ranges in colour from brown to purplish blue or black indicates this type of gangrene. Dry gangrene may take time to develop. People with diabetes or blood vessel disease, such as atherosclerosis, are more likely to experience it. Wet gangrene develops when bacteria have infected the tissue; infection is referred to as wet gangrene

THE PITFALL OF DIABETES GANGRENE: ADVANCE IN PHARMACOTHERAPY

Hepatitis B virus (HBV) is a little DNAvirus with peculiar characteristics like retroviruses. It belongs to the Hepadnaviridae family and is a verus prototype. The goal of treating chronic hepatitis B (CHB) is to permanently suppress HBV replication in order to prevent hepatic decomposition, liver cirrhosis, and/or hepato cellular carcinoma and lengthen survival because active hepatitis B virus (HBV) replication is the primary cause Of hepatic necro inflammation and disease progression. Hepatitis B can be treated with a variety of therapies like IFN based therapy, NUCs therapy. The necessity of HBV blood testing and subsequentanti-HBV vaccination in the prison population has been emphasized by the Centers for Disease Control and Prevention. All prisoners were advised to get the vaccination, providing a chance to protect against HBV infection in a group at high risk. New information suggests that other biologic drugs, like tumournecrosis factor (TNF)-inhibitors, may also cause HBV reactivation.

Emerging Trends in Treatment of Hepatitis B with Modern Medicine

Online influencer marketing (OIM) has become an integral component of brands' marketing strategies; however, marketers lack an adequate understanding of its scope, effectiveness, and potential threats. To fill this gap, this article first describes the phenomenon's background, defines OIM, and delineates its unique features to set the conceptual boundaries for the new concept. Drawing insights from practitioner and consumer interviews, and in line with social capital theory, the authors propose that OIM can be understood as leveraging influencer resources (including follower networks, personal positioning, communication content, and follower trust) to enhance a firm's marketing communication effectiveness. Six novel propositions illustrate the benefits and potential threats of OIM, which may spur progress toward a theory of OIM. Finally, this article outlines key strategies for effectively managingOIM and identifies important literature-practice gaps to suggest avenues for further research.

Online Influencer Marketing

Consumer behavior is typically thought of as the foundation of all behavior because our lives revolve around consuming products and services. Consumer behavior focuses on the entire consumption process, which encompasses the problems that a consumer faces before, after, and during the purchase.Consumer behavior is the process that a person goes through when they choose, buy, and use goods or services to meet their needs and preferences. To analyze the components that affect customer behavior is the study's purpose, and as part of that study, we looked at psychological factors like motivation, learning, and perception. Social factors, which include roles, status groups, and families, cultural factors, which include social position, subculture, and culture, Age, income, occupation, and life style, are examples of personal characteristics. Economic considerations include personal income, family wages, and savings.

Factors influencing Consumer Behavior

This paper focuses on artificial intelligence (AI) in the Banking and financial services to oversee the application of artificial intelligence methodology in the banks as well as responses from the clients or consumers To identify the information used in the banking and financial services, the data is collected from secondary sources based on the literature review. The technology itself is getting better and smarter day by day, allowing more and newer industries to adopt AI for various applications. Banking sector is becoming one of the first adopters of AI and just like other segments; banks are exploring and implementing the technology in various ways .Several Indian banks have begun deploying artificial intelligence in order to improve efficiency and predict customer behavior. The main objects of study of the banking sector from AI include seeking operational efficiency; means to detect and predict human behavior; and for lowering operational costs. This also signals further progress with the digital transformation of the Indian Banking Sector.. The result of the study is that the banks and financial institutions are using various AI services for the customers' benefit so that customers are satisfied with their services in addition to that financial services to improve services more effectively.

PROS AND CONS OF ARTIFICIAL INTELLIGENCE IN BANKING SECTOR OF INDIA

In this study, the author analyses the data from clinical studies supporting the use of psychopharmacologic therapies for people with social anxiety disorder, panic disorder, and generalized anxiety disorder. Major drug categories are evaluated for each illness, and the evidence-based drugs within each category are then discussed. For each of the drugs or classes of pharmaceuticals, the author reviews the important safety and tolerability factors. At thorough reference table presents the most particular agents' evidence-based dose recommendations. The author then compiles the data to offer a practical, step-by-step treatment plan that takes patient-specific aspects into account. The author incorporates and modifies view points from treatment guidelines already written by clinical professional organization to inform the guidance. A brief summary of the relatively new quantitative systematic review methodology is also provided by the author.

Pharmacotherapy of Anxiety Disorders: Current and Emerging Treatment Options

Digital pills (DP) are a modern drug-device era that let's in to combine traditional medications with a monitoring device to report statistics approximately medicinal drug observance as well as sufferers'physiological records without human intervention. The Digital medicine System (DMS), a drug-tool mixture advanced for patients with severe intellectual illness, collectively combines adherence dimension with pharmacologic action with the aid of putting an ingestible sensor in a tablet, allowing for records sharing amongst patients, Health Care Providers (HCPs), and caregivers over a cellular interface. Non-adherence to drug compromises the helpfulness of psychiatric treatments in victims with Serious Mental Illness (SMI). The aggregate of wearable generation with a "Digital Ingestion Tracking Program" (DITP) embedded within an ache tablet may additionally allow patients, caregivers as well as healthcare companies to song ingestion of tablets via the internet or a cellphone app. Digital observance generation might be promising patient-targeted strategies for tracking observance. In November 2017,the Food and Drug Administration (FDA) authorized a version of a second-technology antipsychotic,aripiprazole; embedded with a sensor (Abilify My Cite). The paper highlights the impact of DMS and affords precise assessment about it.

A New Era of Technology in Bringing Digital Pills to the World

Traditional medicine has provide as a basis of substitute medicine, healthcare products and pharmaceutical products. India is sitting on a good thing of well-recorded and by tradition well-practiced information of herbal medicine. Ayurveda the distinctive Indian system of medicine is now showing rising status in rest of the world, as the people are getting attentive of the profit. The demand of plant derived products as medicine and health care products have incredible need of plant based raw materials providing many opportunities for developing nations to advance pastoral well being. There is thus a giant scope for India to come out as a major player in the global herb based medicines and products by developing its research and development capacity. There is a vital need to carry out scientific estimate of traditional medicines to provide sound basis to their tradition use. Ethno pharmacological survey of plants of a particular area or cultural group can act as a pre-screen in plant and further quantitative consistency, isolation, formulation development and other pre-clinical and clinical studies can be accepted out. Ethno pharmacological documentation of plants in a scientific should be meant at preservation and of protection of medicinal plants and biological variety. Persistent supply of medicinal plants can be secure by promotion ethical use of medicinal plant drugs that will put off dishonest collection and over utilization of ethno medicinal plants.

Herbal Drug Development in Respect to Ethno Pharmacology

In this research paper, a study was made to discuss how the financial stability and inclusiveness. A step was taken to find the impact of digital finance on financial inclusion. The result was seen that there was a positive impact of financial inclusion on the economy Or we can say that, Digital finance through Fintech providers has positive effects for financial inclusion in emerging and advanced economies..There are some consequences of the same as well . A final conclusion was made to investigate the connection between digital finance and economic crises to see if it contributes to the spread of financial contagion during a crisis.

THE EFFECT OF DIGITAL FINANCE ON FINANCIAL INCLUSION

Green marketing is the promotion of products that are thought to be safe for the environment. A widerange of actions are included in green marketing, such as the modification of products, adjustments to the manufacturing process, the use of sustainable packaging, and the revision of advertising campaigns. Green marketing refers to the creation, advertising, and distribution of goods and services that are environmentally friendly and safeguard the environment from deterioration. Due to the negative effect son the environment, organizations and business entities have adopted the modern notion of "green marketing."This paper explains the concept, need and importance, challenges and opportunities of green marketing and green marketing mix. This Research paper is based on secondary sources which are collected from different sources such as website, articles and research paper.

GREEN MARKETING IN INDIA: EMERGING OPPORTUNITIES AND CHALLENGES

Examining the impact of financial inclusion on financial sustainability, financial efficiency, gross domestic product, and human development in the context of G20 countries is the main goal of this study. It calculates the index of digital financial inclusion and assesses the degree of digital financial inclusion in 105 nations using data from the World Bank and the International Monetary Fund. The relationship between digital financial inclusion and economic growth is then investigated using spatial data and methods. The incorporation of digital finance benefits economic expansion. Through the following channels, financial inclusion can encourage economic development and growth: capital accumulation entrepreneurship and innovation, income and employment, chances for diversification, productivity, and financial security. Financial participation encourages the accumulation of savings and in the banking system and in other financial intermediaries.

Digital Financial Inclusion and Economic growth

The immunotherapy of cancer has made significant role in the past few years due to improvement in understanding of the underlying principles of tumor biology, cancer study and immunology. These principles have been critical in the development of immunotherapy in the laboratory and in the applying immunotherapy on the clinic mediums and human welfare. This improved understanding of immunotherapy, enhanced by increased insights into the mechanism of tumor immune response and its evasion by tumors, now permits manipulation of this interaction and elucidates the therapeutic role of immunity in cancer. Also important, this improved understanding of immunotherapy and the mechanisms underlying immunity in cancer has fueled an expanding array of new therapeutic agents for a variety of cancers. Pegylated interferon-?2b as an adjuvant therapy and ipilimumab as therapy for advanced disease, both of which were approved by the United States Food and Drug Administration formelanoma in March 2011, are 2 prime examples of how an increased understanding of the principles oftumor biology and immunology have been translated completely from the laboratory to the clinical setting. Principles that give direction to the development and application of immunotherapy are followed up by antibodies, cytokines, vaccines, and cellular therapies. The study of the role of immunotherapy in different tumor types, and the development of strategies for mixing immuno therapy with Cyto toxics and molecularly targeted agents for future multimodal therapy for cancer will enableeven greater progress and ultimately lead to improved outcomes for patients receiving cancer immunotherapy. Also for various types of cancers various techniques of immunotherapy are involved. Recent Types of checkpoint inhibitors were discovered by US FDA advanced the immunotherapy in cancer more. Though, it is a helpful technique towards human welfare, but the advancement rate is also inverse to it and needs to be growing.

Revolutionizing Cancer Treatment: The Power of Immunotherapy

All over the world the advancement in the field of nanotechnology is growing with greater extent. Present generation needs the food with best quality; natural flavor so to fulfil the demands nanotechnology established which have potential to revolutionize the food industry. Nano technology means the use of nanoparticles for the development in food packaging so that to upgrade the properties to prolong the shelf life of food products. Here, we include use of nano particles, its scope, and its properties and so on. Nanotechnology is used in systematic packaging, active packaging ,intelligent packaging that mainly helps in enhancing the quality of food product .Nano particles possess antimicrobial activity, oxygen scavenging ability, UV impermeability, and various other properties that makes them valuable for their application in the preparation of nanocomposites. Nanotechnology have various application like detecting the growth of bacteria, production of flavor, biosensor, nano-biodegradable packaging. Nanotechnology stimulates antimicrobial, biotherapeutic properties to food packaging. Intelligent food packaging is becoming more popular because this systems enabling reliable and rapid product differentiation, traceability, and other interactive features Future outlook for the use of nanotechnology, which includes development of nano conductive inks, printed electronic devices with nanoscale components and nanosensors.

Food Product and Technology in Nanotechnology

People can interact electronically on social media platforms. The use of social media sites like Facebook, WhatsApp, Twitter, Quora, LinkedIn, YouTube, and many more allows users to connect with people all over the world by sharing their opinions, interests, and way of life. These sites also help individuals become more aware of one another. The modern world has been greatly touched by social media. It may also be referred to as the first virtual creation that has revolutionized the world by toppling governments, keeping people up to date on daily news, fashion, and trends, and sharing knowledge and daring facts that have never before been shared with the general public in recorded history. Additionally, it gives the average person a voice that they were unaware they ever had. Never before has the human race been this conscious or utilized its potential to such a degree. Never before have our lives been so simple, intelligent, and innovative. Even while there are many things to appreciate for the world we live in today, social media deserves special recognition. People use social media platforms to share pretty much everything about themselves with one other over servers, and as a result, their data is saved in databases that are sold to corporate businesses, who use the data to market their products through mining, analysis, and prediction. Sportswear companies like Nike, Adidas, Under Armour, and Puma use information from various social media platforms, including Facebook and Instagram, to market their products using information from users' search site history. This article offers a framework for creating a social media platform that is solely focused on a single industry, such as sports, fashion, or music, making data mining and product promotion effective and hassle-free. To make the proposed framework easier to understand, it has been further restricted to the sports sector. Keywords: Under Armour, Nike, Social Media, Facebook, Instagram, Promotion, Platform, data Mining, Hassle-Free, Sports, Tournament Buzz, and Sponsor.

EVOLUTION OF MARKETING: SOCIAL MEDIA MARKETING

The economic growth of the country directly depends upon industrial development and modern technological developments become an engine of industrial progress. The Innovations such as combustion engines, electricity, and assembly lines have all had a significant role in manufacturing, where the past three industrial revolutions have changed the way manufacturing is performed. The technical progress within the manufacturing industry continues at a high rate and today's progress can be seen as a part of the fourth industrial revolution. Technologies significantly affect humans as well as other animal species' ability to control and adapt to their natural environments. Technology changes the world's practices and also possess develops the field of education. These days most people are dependent on technology for their work, after Covid 19 the use of technology increasing day by day but practices that are based on technology affected positive and negative to life of the people. The paper makes to attempt the dynamics of technology for industrial development.

Dynamics of Modern Technology and Industrial Development

The importance of micro fluidics- and micro electro mechanical systems-based biosensors has received widespread recognition, and numerous publications have examined its potential uses in forensics, personalized medicine, global health, clinical diagnostics, and other fields. There is an increasing need to use point-of-care testing to remotely monitor patients' health conditions as a result of rising health care expenses. There is a growing need for biosensors to identify biological warfare agents, and research is concentrating on how to make compact, portable devices that would enable on-site, quick, and accurate detection. Due to developing infections that are resistant to pesticides, increased human mobility, and rules restricting the use of hazardous chemicals to stop the spread of illness, there has been an increase in the demand for quick and accurate on-site diagnosis of plant diseases over the past ten years. Biosensors 'portability for on- site diagnosis is constrained by a number of factors, such as sample preparation methods, fluid handling methods, the short shelf life of biological reagents, device packaging, integrating electronics for data collection and analysis, and the need for external accessories and power. The application of droplet-based microfluidics, paper-based microfluidic devices, wireless networking capabilities for data transfer, and other microfluidic, electronic, and biological design methodologies are just a few that are currently being investigated.

RESEARCH ON THE DEVELOPMENT OF PORTABLE ALCOHOLBIOSENSERS AND PHARMACOTHERAOY

Many priceless medications from traditional medicinal plants can be produced using a phytomedicine approach to drug research it is quite expansive because finding new and pure compound from the herbal plants takes time and it takes efforts and money. But it is miracle for the modern drug development of new compounds to treat disease. About 80% of world population used phytomedicines. Because they are trustworthy. it is estimated that about 7,500 plants are used in local health tradition in, rural area of medicines. The classical system of medicine such as, Siddha, unani, amachi, ayurveda and Tibetan use1,200 plants. This paper focus on pharmacological effects of phytomedicine on human health and how the plants show their therapeutic effect. This paper contains,] phytomecine and their therapeutic in drug development]. ethno pharmacology and their role in phytomedicines.3phytomedicine controldiabetes.4 phytomedicines and liver disease.

Emerging Trends of Pharmacotherapy in Phytomedicines and their Pharmacological Effects on Human Health

Mobile phones have been considered as the most important means of communication being used by the people for personal and professional purposes. In this modernized world, the use of smart phones or mobile phones have gained huge attention in changing the business landscape concerning the e-commerce market growth in India. India has been known to be increasing with many mobile subscribers with the forecast of second largest mobile cellular market after China. This study has depicted the facts and factors that have supported the growth of e-commerce in India by the increasing number of Smartphone users. The paper focuses on the advantages and disadvantages of using smart phones in e-commerce the study also finds that most of the m-commerce customer are comparing the price variation while purchasing offline market and customer are secure more security for their payments of bills.

IMPACT OF MOBILE PHONE USAGE ON GROWTH IN E-COMMERCE

Digital transformation put forward a unique prospect to transform several economic sectors in an economy of the country. The financial services, healthcare service, agriculture and manufacturing creating opportunities for individuals as well as Endeavour for the implication of inclusive development and economic growth. However, the digitalization contains to makes difference in the economy by the required technological infrastructure and human capital and other enabling environments of digital transformations. The paper makes to attempt communication technology and the potential impact digital transformation in banking sector.

Dynamics of Digital Transformation in Banking Sector

This paper studies the role of digital finance literacy in India. The study concludes that efforts to promote digital financial literacy in India need to be targeted towards underserved and marginalized communities, and should focus on improving access to digital infrastructure, as well as providing education and training on digital financial services. The study also highlights the need for collaboration between government, financial institutions, and technology providers to develop and implement effective strategies to improve digital financial literacy levels in India.

A STUDY OF CONCEPTUAL FRAMEWORK OF DIGITAL FINANCIAL LITERACY

NABARD, Rural Bank and Co-operative Bank were established for the development and up gradation of India's rural economy, yet there was no proper development of economic knowledge or education in the country, in such a situation, the post office got the confidence to discharge this responsibility .India Post Payments Bank (IPPB) is owned by the Indian Postal Authority and provides digital mode postal banking services to people in a modern way. IPPB was presented with the vision of 'Aapka Bank,Aapke Dwaar' to build the most accessible, affordable and trusted bank for the public in India's last mile.A Pilot project was launched in Ranchi (Jharkhand) and Raipur (Chhattisgarh) on January 30th 2017.India Post Payment Bank has about 650 branches across the country. Of these 1,36,078 post offices have access points and all banking services are provided to across India. IPPB is a leader in providing adiverse range of products and services to domestic last-mile customers. The India post bank performs with no area barrier as universal service bank. The payment bank promoted by India Post is expected to leverage the physical network of post offices and digital platforms such as mobile, internet banking ,debit cards and POS devices to provide targeted financial services at low cost increase to target audience .Payments Bank can provide last-mile connectivity and door step banking, especially in areas where there are no commercial bank branches and post offices. Our strong presence in rural areas and the trust we gain among large segments of the population allows us to succeed where commercial banks have failed. This paper is to study how payments banks work in the present banking scenario, as digitalization and financial empowerment of other commercial banks have long entered in the market.

India Post Payment Bank Service and Present Banking Scenario

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today's business and some cases in the form of examples.

Opportunities and Challenges of Digital Marketing

In recent years, social media has become ubiquitous and most important for social networking, content sharing and online accessing. Due to its reliability, consistency and instantaneous features, social media opens a wide place for businesses such as online marketing. Marketing which occurs via social media is known as social media marketing. Social media marketing has made possible for companies to reach targeted consumers easily, effectively and instantly. Besides that, social media marketing also faces several challenges in the field. This article argues on social media marketing’s advantages and disadvantages in present era.

Social Media Marketing

CRISPR/Cas9 technology, a genetic modification tool developed from certain bacteria's defence mechanism against viruses and plasmids, brought genome editing back into the public eye in 2012. This approach is simple to employ and has been tested on a range of experimental models, including celllines, animals in the lab, plants, and even humans in clinical trials. The Cas9 nuclease is instructed to make a site-directed double-strand DNA break utilizing the short RNA molecule as a guide in the CRISPR/Cas9 system. This technology has advanced significantly in recent years, and it is now often used to edit the genome to add, remove, or modify certain genes. Additionally, CRISPR/Cas9-basedgene drive may have the ability to stop the spread of vector-borne illnesses. Although comprehensive testing is necessary to support these claims, the bacterial and archaeal adaptive immune systems may offer a therapeutic solution to previously incurable illnesses. using regard to disease modelling and therapy, we discuss current advances made using CRISPR/Cas9 in this review, as well as what future considerations should be made when utilizing this technology.

BIOLOGICAL BREAKTHROUGH IN GENOME EDITING: CRISPR Cas9TECHNOLOGY - A BLESSING OR A DISTRESSING DEVELOPMENT